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| Author: | Ayios, A. |
| Title: | Competence and trust guardians as key elements of building trust in East-West joint ventures in Russia |
| Journal: | Business Ethics
2003 : APR, VOL. 12:2, p. 190-202 |
| Index terms: | COMPETENCIES TRUST RUSSIA ETHICS CULTURE |
| Language: | eng |
| Abstract: | This paper summarizes the author's doctoral research on the development of interpersonal/interorganizational trust in relationships between expatriate and Russian staff working in east-west enterprises in Russia. There is strong evidence from a variety of researchers to suggest that in order for western businesses investing in Russia to succeed, the difficult process of building trust needs to be understood and managed since in the Russian business climate western standards and norms of ethical business have not yet been established. According to research findings, western investors doing business in Russia find the long-term, personal trust that characterizes family and friend relationships more congenial and more productive than formal, arm's-length contacts and contracts. |
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