search query: @journal_id 628 / total: 182
reference: 23 / 182
Author: | Argenzio, A. |
Title: | La segmentazione in Tv: differenziazione dell'imagine di rete. |
Journal: | Economia e Management
1992 : OCT, 4, p. 109-120 |
Index terms: | TELEVISION INDUSTRY TELEVISION RECEIVERS INDUSTRY SEGMENTATION MARKETING |
Language: | ita |
Abstract: |
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