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| Author: | Busacca, B. Troilo, G. |
| Title: | La diffusivita intersettoriale dell'imagine di marca. |
| Journal: | Economia e Management
1992 : NOV, 5, p. 70-91 |
| Index terms: | BRANDS BRAND NAMES BRAND LOYALTY PRODUCT IMAGE |
| Language: | ita |
| Abstract: |
SCIMA