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| Author: | Frank, M. |
| Title: | The realities of Web-based electronic commerce |
| Journal: | Strategy and Leadership
1997 : MAY-JUN, VOL. 25:3, p. 31-37 |
| Index terms: | ELECTRONIC COMMERCE INTERNET |
| Freeterms: | MARKETING, WERBUNG, ABSATZWEGE, EDV-VERBUNDANLAGE E-COMMERCE WORLD WIDE WEB |
| Language: | eng |
| Abstract: | What impact will electronic commerce have on your industry? Is all the hype about the impact of the Internet overdone? The author says not. He sees the strategic use of electronic commerce as part of the core curriculum for the next century's leaders. To manage the 7 steps to success, the leader must have a strategic vision of the future, must be technically savvy, and must have the political skills to manage organizational behavioural issues. Those who learn the required lessons will successfully lead their businesses in the next century. |
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