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| Author: | Farhangmehr, M. Viega, P. |
| Title: | The changing consumer in Portugal |
| Journal: | International Journal of Research in Marketing
1995 : DEC, VOL. 12:5, p. 485-502 |
| Index terms: | MARKETING RESEARCH PORTUGAL |
| Language: | eng |
| Abstract: | The 1980s for Portugal was a period of remarkable changes and a number of events influenced the decade significantly. Changes in environmental variables had great impact on the behavior of Portuguese consumers and the marketing management of firms. This article reviews the changes along a number of variables which are relevant for decision-making in marketing in Portugal. Economic environment, demographic developments, cultural and attitude changes, variables related to Portuguese consumers and changes in macro marketing-mix will be assessed. |
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