search query: @journal_id 1384 / total: 183
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| Author: | Swait, J. Andrews, R. L. |
| Title: | Enriching scanner panel models with choice experiments |
| Journal: | Marketing Science
2003 : VOL 22:4, p. 442-460 |
| Index terms: | DECISION MAKING |
| Language: | eng |
| Abstract: | This article examines viability, benefits of pooling scanner choice data and the methods of designed choice experiments. The application of scanner panel model and extension of the concept of choice are introduced. Data enrichment is also demonstrated. |
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