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| Author: | Lages, L. F. Montgomery, D. B. |
| Title: | The relationship between export assistance and performance improvement in Portuguese export ventures: an empirical test of the mediating role of pricing strategy adaptation |
| Journal: | European Journal of Marketing
2005 : VOL. 39:7/8, p. 755-784 |
| Index terms: | exports pricing Portugal |
| Language: | eng |
| Abstract: | The purpose of this paper is to analyse how pricing strategy adaptation to the foreign markets mediates the relationship between annual export performance improvement and export assistance. Findings show that the effects of export assistance on annual export performance improvement are not significant. Export assistance has a direct positive effect on performance but a negative indirect effect is found through export pricing strategy adaptation. |
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