search query: @indexterm Economic behaviour / total: 184
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| Author: | Gedenk, K. Sattler, H. |
| Title: | The impact of price thresholds on profit contribution - should retailers set 9-ending prices? |
| Journal: | Journal of Retailing
1999 : SPR, VOL. 75:1, p. 33-57 |
| Index terms: | Consumer behaviour Economic behaviour Marketing models |
| Language: | eng |
| Abstract: | The article addresses the question of whether 9-ending prices make economic sense. It takes as a starting point that there is uncertainty about the presence of price thresholds, and investigates how retailers should take their pricing decisions. |
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