search query: @indexterm Economic behaviour / total: 184
reference: 37 / 184
Author: | Kim, B-D. Srinivasan, K. Wilcox, R. T. |
Title: | Identifying price sensitive consumers: the relative merits of demographic vs. purchase pattern information. |
Journal: | Journal of Retailing
1999 : SUM, VOL. 75:2, p. 173-193 |
Index terms: | Consumer behaviour Consumer expenditure Economic behaviour Shopping Current purchasing power Price level |
Language: | eng |
Abstract: | The authors examine the price sensitivities of a large number of households across multiple product categories to attempt to uncover the antecedents of price sensitivity. |
SCIMA