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| Author: | Balasubramanian, S. Mahajan, V. |
| Title: | The economic leverage of the virtual community |
| Journal: | International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 103-138 |
| Index terms: | Sociology Economics Economic behaviour |
| Language: | eng |
| Abstract: | The primary thesis of the article is that economic activities associated with the virtual community must not merely concide with its social interactions, but be embedded witin them. |
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