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| Author: | Stoll, M. L. |
| Title: | Backlash hits business ethics: Finding effective strategies for communicating the importance of corporate social responsibility |
| Journal: | Journal of Business Ethics
2008 : MAR (I/II), VOL. 78:1-2, p. 17-24 |
| Index terms: | ethics business ethics social responsibility accountability development |
| Language: | eng |
| Abstract: | Increasing number of articles in public media argue that corporate social responsibility (hereafter as: CSR) programs have gone too far. This research analyzes those arguments. According to this article, the current backlash of business ethics can be compared to that of feminism. The current backlash is a part of long-term moral development in the organizations. Finally, the article suggests ways to communicate the importance of CSR. |
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