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| Author: | O'Callaghan, R. Kaufmann, P.J. Konsynski, B.R. |
| Title: | Adoption correlates and share effects of electronic data interchange systems in marketing channels. (!Electronic data interchange) |
| Journal: | Journal of Marketing
1992 : VOL.56:2, p.45-56 |
| Index terms: | MARKETING CHANNELS ELECTRONIC DATA PROCESSING |
| Language: | eng |
| Abstract: |
SCIMA