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| Author: | Walker, M. |
| Title: | Cost-effective product development |
| Journal: | Long Range Planning
1993 : FEB, VOL. 26:1, p. 64-75 |
| Index terms: | COST EFFECTIVENESS PRODUCT DEVELOPMENT EVALUATION STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | This paper outlines a framework for the analysis and evaluation of product development or improvement decisions based on product attributes and utilizing techniques such as Conjoint Analysis to provide data on customer preferences for product attributes, Activity Based Costing to cost product attributes and computer simulations to project results over time. The importance of speed and resource availability in project evaluation and the use of development projects to analyse, plan and control strategies is discussed. |
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