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| Author: | Miller, D. |
| Title: | The generic strategy trap |
| Journal: | Journal of Business Strategy
1992 : JAN-FEB, VOL. 13:1, p.37-41 |
| Index terms: | CORPORATE STRATEGY MANAGEMENT CONSULTANTS SPECIALIZATION STRATEGIC MANAGEMENT COST EFFECTIVENESS PROFIT |
| Language: | eng |
| Abstract: | Management experts claim that for a company to thrive, it must concentrate on a single generic strategy - on one thing it does better than its rivals. But specialization also has its disadvantages. It is suggested that a broader, mixed approach may be preferable. A mixed strategy - one that combines aspects of differentiation with cost-effectiveness - allows firms to profit from multiple abilities and exploits potential synergies among the different aspects of strategy. |
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