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| Author: | Wachs, H. Stippel, P. |
| Title: | >>Wir können den Turnaround durchhalten<<. *ROWENTA |
| Journal: | Absatzwirtschaft
1995 : JUN, p. 14,16-17 |
| Index terms: | MARKETING STRATEGY PRODUCT POLICY BRAND NAMES MARKETING CHANNELS |
| Language: | ger |
| Abstract: |
SCIMA