search query: @indexterm Marketing channels / total: 185
reference: 94 / 185
Author: | Brown, J. R. Lusch, R. E. Nicholson, C. Y. |
Title: | Power and relationship commitment : Their impact on marketing channel member performance. |
Journal: | Journal of Retailing
1995 : WINTER, VOL. 71:4, p. 363-392 |
Index terms: | MARKETING CHANNELS PERFORMANCE MEASUREMENT POWER |
Language: | eng |
Abstract: |
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