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| Author: | Plötner, O. Jacob, F. |
| Title: | DIN ISO 9000-9004 und die Auswirkungen für das Marketing im Business-to-Business-Sektor. |
| Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:9, p. 59-64 |
| Index terms: | TOTAL QUALITY MANAGEMENT QUALITY CONTROL MARKETING COST EFFECTIVENESS CUSTOMERS |
| Language: | ger |
| Abstract: |
SCIMA