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| Author: | Kim, K. Frazier, G. L. |
| Title: | Measurement of Distributor Commitment in Industrial Channels of Distribution |
| Journal: | Journal of Business Research
1997 : OCT, Vol. 40:2, p. 139-154 |
| Index terms: | DISTRIBUTION CHANNELS MEASUREMENT MARKETING CHANNELS |
| Language: | eng |
| Abstract: | From previous research reported in organizational behavior and marketing channels literatures, three components of distributor commitment are identified , defined, and measured. The reliability and construct validity of the proposed measures with data collected in a national survey of industrial distributors are evaluated. Empirical results indicate that three different types of measurement scales - facet, composite, and global - have acceptable levels of reliability, convergent validity, and discriminant validity. Each facet scale of distributor commitment has a distinctive nomological link with other channel constructs. |
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