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| Author: | Wendig, E. Stippel, P. |
| Title: | Adieu Wella. |
| Journal: | Absatzwirtschaft
1997 : DEC, p. 16-19 |
| Index terms: | COSMETICS INDUSTRY BRANDS MANAGEMENT BUY-OUTS DISTRIBUTION CHANNELS MARKETING CHANNELS PRODUCT DEVELOPMENT |
| Language: | ger |
| Abstract: |
SCIMA