search query: @indexterm Marketing channels / total: 185
reference: 183 / 185
Author: | Smykay, E. W. Higby, M. A. |
Title: | Shifting shoals in marketing channels: the MIDAS approach to channel analysis. |
Journal: | Management Review
1981 : JUL, VOL. 70:7, p. 15-25 |
Index terms: | MARKETING CHANNELS |
Language: | eng |
Abstract: |
SCIMA