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| Author: | DeSimone, L. Munkelt, I. |
| Title: | Wie bleiben Innovationen auf Gewinnkurs? *3M |
| Journal: | Absatzwirtschaft
1999 : JAN, p. 16-20 |
| Index terms: | PRODUCT POLICY R&D BRANDS COST EFFECTIVENESS PROFITABILITY MARKETING STRATEGY |
| Language: | ger |
| Abstract: |
SCIMA