search query: @indexterm cost effectiveness / total: 185
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Author: | Walker, K. |
Title: | Herb Kelleher, king of low-cost. |
Journal: | Airline Business
1999 : JUN, VOL. 15:6, 38-39,41-42 |
Index terms: | Airlines Cost effectiveness USA Biography |
Language: | eng |
Abstract: | The interview includes a short biography of Herbert Kelleher, founder, chairman, president and chief executive officer of Southwest Airlines. Kelleher gives his views on the state of the US market and his own plans as the carrier ventures onto the US east coast and trans-continental markets. After 26 years of profits in the low-cost market, he believes that the carrier still has a long way to fly. |
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