search query: @indexterm Marketing channels / total: 185
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Author: | Göpfert, O. Howaldt, K. |
Title: | Wieviel Wert steckt in der Differenzierung?: Channel Portfolio Management. |
Journal: | Absatzwirtschaft
1999 : OCT, p. 98, 100-101 |
Index terms: | MARKETING CHANNELS MARKETING CONCEPT CUSTOMER RELATIONS PORTFOLIO MANAGEMENT |
Language: | ger |
Abstract: |
SCIMA