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| Author: | Gu, Laiyun Wang, Junyi |
| Title: | The leading problems of China's chain store management (original in Chinese) |
| Journal: | China Market (c)
1999 : 6, p.31-32 |
| Index terms: | RETAILING MARKETING CHANNELS CHINA |
| Language: | chn |
| Abstract: | The problems of supermarket development are less kinds and goods similar in major principles but different on minor points in each chain store, rough package of some commodities, opaque windows and unavailable addresses. Property right relation is not clear and market growth is not mature. The whole social infrastructure is not built up a complete set. The industrial and chain style is along. Service and management and goods qualities are poorer. The management range of chain stores is narrow. The funds lack make chain systematically expanding stores slow. |
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