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| Author: | Goodman, L.E. Dion, P.A. |
| Title: | The determinants of commitment in the distributor-manufacturer relationship |
| Journal: | Industrial Marketing Management
2001 : APR, VOL. 30:3, p. 287-300 |
| Index terms: | COMMITMENT DISTRIBUTION MANUFACTURING MARKETING CHANNELS |
| Language: | eng |
| Abstract: | This study surveyed high-tech distributors to develop a model of distributor commitment. Previously studied determinants, such as trust, dependence, communications, power, idiosyncratic investments, and continuity, were included in the research model as well as the marketing determinants product salability and ease of sale. |
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