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| Author: | Joseph, W. B. Cook, R. W. Javalgi, R. G. |
| Title: | Marketing on the web: how executives feel, what businesses do |
| Journal: | Business Horizons
2001 : JUL-AUG, VOL. 44:4, p. 32-40 |
| Index terms: | MARKETING MARKETING CHANNELS MARKETING MANAGEMENT MARKETING STRATEGY INTERNET ELECTRONIC COMMERCE |
| Language: | eng |
| Abstract: | Grading the net's overall usefulness as a marketing tool, marketers give it a C, but recognize that its value is yet to be fully realized. |
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