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| Author: | Iglesias, V. Vazquez, R. |
| Title: | The moderating effects of exclusive dealing agreements on distributor satisfaction |
| Journal: | Journal of Strategic Marketing
2001 : SEP, VOL. 9:3, p. 215-231 |
| Index terms: | Marketing channels Contracts |
| Freeterms: | Exclusive dealing Contractual agreements |
| Language: | eng |
| Abstract: | The study explores the effects that exclusive dealing agreements have on distributors' interests and preferences. Three antecedents of the distributo's satisfaction were considered: the supplier's competitive strength, the supplier's attitudes and the economic outcomes achieved by the reseller. |
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