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| Author: | Lusch, R. F. Brown, J. R. |
| Title: | A modified model of power in the marketing channel. |
| Journal: | Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 312-323 |
| Index terms: | MARKETING CHANNELS FACTOR ANALYSIS MARKETING MODELS POWER |
| Language: | eng |
| Abstract: |
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