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| Author: | Ashton, J. K. |
| Title: | Research note: pricing behaviour across multiple distribution channels in the UK deposit account market: 1997-2001 |
| Journal: | International Review of Retail, Distribution and Consumer Research
2002 : OCT, VOL. 12:4, p. 449-456 |
| Index terms: | Distribution channels Retailing Marketing channels |
| Language: | eng |
| Abstract: | The author examines the pricing behaviour of United Kingdom deposit saving accounts over the sample period 1997-2001, which are distributed through branches and across postal and telephone networks. The relative level and dispersion of interest rates and the frequency and responsiveness of interest rate change are examined for deposit products that are distributed through different distribution channels. |
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