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| Author: | Jaillet, H.F. |
| Title: | Web metrics: Measuring patterns in online shopping |
| Journal: | Journal of Consumer Behaviour
2003 : JUN, VOL. 2:4, p. 369-381 |
| Index terms: | Internet Marketing channels Electronic shopping On-line information retrieval Consumer behaviour |
| Language: | eng |
| Abstract: | The web has become a primary source of product information for online consumers. This study recorded the search activities of 37 subjects as they searched for information regarding the purchase of two products: one where they had expert product knowledge and one where they had novice product knowledge. Significance was found for particular site types used and, more importantly, in patterns of site type usage. |
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