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| Author: | Meriläinen, S. Moisander, J. Pesonen, S. |
| Title: | The masculine mindset of environmental management and green marketing |
| Journal: | Business strategy and the environment
2000 : VOL 9:3, p. 151-162 |
| Index terms: | ENVIRONMENT ECONOMIC CONDITIONS COST EFFECTIVENESS |
| Language: | eng |
| Abstract: | Different green marketing programmes and environnmental management systems have become popular in western market economies, mainly because they are cost-efficient and effective. This article argues that views of marketing programmes and environmental management systems bases on a number of ideas, images and metaphors which create many andocentric and inadequate assumptions about people, society and nature. Authors´ of this article also argue that these assumptions may be incompatible with long-term environmental protection goals. |
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