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| Author: | Greenyer, A. |
| Title: | How to use existing channels to target customers |
| Journal: | Admap
2004 : VOL. 39:11, p. 40-42 |
| Index terms: | Advertising Communication Customer relationship management (CRM) Marketing channels |
| Language: | eng |
| Abstract: | The paper argues that marketing communications should be directed more to existing customers, using existing contact channels. |
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