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| Author: | Baker, K. |
| Title: | Data integration methodologies in market research |
| Journal: | International Journal of Market Research
2007 : VOL. 49: 4, p.435-447 |
| Index terms: | market research integration methodology |
| Freeterms: | data integration techniques |
| Language: | eng |
| Abstract: | Data integration techniques involving the combining of information from two or more data sources have become more widely accepted over the past 15 years or so. This paper attempts to outline the strengths and weaknesses of a selection of such techniques. |
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