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| Author: | Tappin, S. Cave, A. |
| Title: | Hard globalization |
| Journal: | Business Strategy Review
2009 : SPRING, VOL. 20:1, p. 34-37 |
| Index terms: | international emerging markets marketing channels globalization executives |
| Freeterms: | interviews |
| Language: | eng |
| Abstract: | The challenges to succeed are now greater than ever for companies aspiring to be players in the global marketplace. The article authors discussed with the strongly globalized companies' CEOs in order to learn their secrets. |
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