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| Author: | John, G. Reve, T. |
| Title: | The reliability and validity of key informant data from dyadic relationships in marketing channels. |
| Journal: | Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 517-524 |
| Index terms: | MARKETING CHANNELS INTERORGANIZATIONAL RELATIONS MARKETING MODELS |
| Language: | eng |
| Abstract: |
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