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| Author: | Phillips, L. W. |
| Title: | Explaining control losses in corporate marketing channels: an organizational analysis. |
| Journal: | Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 525-549 |
| Index terms: | MARKETING CHANNELS ORGANIZATIONAL CONTROL MARKETING MODELS VERTICAL INTEGRATION ORGANIZATIONAL STRUCTURE CONTROL SYSTEMS |
| Language: | eng |
| Abstract: |
SCIMA