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| Author: | Levy, M. Webster, J. Kerin, R. A. |
| Title: | Formulation push marketing strategies: a method and application. |
| Journal: | Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 25-34 |
| Index terms: | MARKETING MIX CORPORATE STRATEGY MARKETING CHANNELS |
| Language: | eng |
| Abstract: |
SCIMA