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| Author: | Dickson, P. R. |
| Title: | Distributor portfolio analysis and the channel dependence matrix : new techniques for understanding and managing the channel. |
| Journal: | Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 35-44 |
| Index terms: | MARKETING MANAGEMENT MARKETING CHANNELS PORTFOLIO MANAGEMENT STRATEGY NEGOTIATION (SALES) POWER |
| Language: | eng |
| Abstract: |
SCIMA