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| Author: | Michman, R. D. |
| Title: | Marketing channels: A strategic planning approach. |
| Journal: | Managerial Planning
1983 : NOV/DEC, VOL. 32:3, p. 38-42 |
| Index terms: | STRATEGIC PLANNING MARKETING CHANNELS DISTRIBUTION CHANNELS |
| Language: | eng |
| Abstract: |
SCIMA