search query: @indexterm Marketing channels / total: 185
reference: 166 / 185
Author: | Piercy, N. |
Title: | Retailer marketing - informational strategies. |
Journal: | European Journal of Marketing
1983 : VOL. 17:6, p. 5-15 |
Index terms: | MARKETING CHANNELS RETAILING DISTRIBUTION CHANNELS |
Language: | eng |
Abstract: |
SCIMA