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| Author: | John, G. |
| Title: | An empirical investigation of some antecedents of opportunism in a marketing channel. |
| Journal: | Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 278-289 |
| Index terms: | MARKETING CHANNELS INTERFIRM COMPARISONS OPPORTUNITY COSTS MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA