search query: @indexterm Marketing channels / total: 185
reference: 160 / 185
Author: | Shugan, S. M. |
Title: | Implicit understandings in channels of distribution. |
Journal: | Management Science
1985 : APR, VOL. 31:4, p. 435-460 |
Index terms: | MARKETING CHANNELS BARGAINING GAME THEORY |
Language: | eng |
Abstract: |
SCIMA