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Author:Lau, H. F.
Yau, O. H. M.
Title:Consumer outshopping behaviour and its implications for channel strategy : a study of the camera patronage pattern in Hong Kong.
Journal:European Journal of Marketing
1985 : VOL. 19:6, p. 12-23
Index terms:SHOPPING CENTRES
CONSUMER BEHAVIOUR
MARKETING CHANNELS
HONG KONG
PHOTOGRAPHIC GOODS SHOPS
Language:eng
Abstract:
SCIMA record nr: 43180
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