search query: @indexterm Marketing channels / total: 185
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Author: | Rangan, V. K. Zoltners, A. A. Becker, R. J. |
Title: | The channel intermediary selection decision : a model and an application. |
Journal: | Management Science
1986 : SEP, VOL. 32:9, p. 1114-1122 |
Index terms: | MARKETING CHANNELS DECISION MODELS |
Language: | eng |
Abstract: |
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