search query: @indexterm Marketing channels / total: 185
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| Author: | Gaski, J. F. |
| Title: | Interrelations among a channel entity's power sources : impact of the exercise of reward and coercion on expert, referent, and legitimate power sources. |
| Journal: | Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 62-77 |
| Index terms: | MARKETING CHANNELS DISTRIBUTION CHANNELS |
| Language: | eng |
| Abstract: |
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