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| Author: | Eliashberg, J. LaTour, S. A. Rangaswamy, A. |
| Title: | Assessing the predictive accuracy of two utility-based theories in a marketing channel negotiation context. |
| Journal: | Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 101-110 |
| Index terms: | MARKETING CHANNELS DECISION THEORY BARGAINING |
| Language: | eng |
| Abstract: |
SCIMA