search query: @indexterm Marketing channels / total: 185
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| Author: | McAlister, L. Bazerman, M. H. Fader, P. |
| Title: | Power and goal setting in channel negotiations. |
| Journal: | Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 228-236 |
| Index terms: | MARKETING CHANNELS MARKETING MODELS MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA