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| Author: | Howell, R. D. |
| Title: | Covariance structure modeling and measurement issues : a note on "interrelations among a channel entity's power sources". |
| Journal: | Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 119-126 |
| Index terms: | MARKETING CHANNELS MARKETING MODELS |
| Language: | eng |
| Abstract: | The authors examine the measurement and modeling procedures employed by Gaski in a study of the relationship among a channel entity's power sources. A correct specification of the measuremet model provides different paramete estimates and conclusions about the fit of the models. A respecification also overcomes Gaski's problems with model identification and provides information not available in the original analysis. |
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