search query: @indexterm Marketing channels / total: 185
reference: 146 / 185
Author: | Kale, S. H. |
Title: | Dealer perceptions of manufacturer power and influence strategies in a developing country. |
Journal: | Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 387-393 |
Index terms: | MARKETING CHANNELS INDIA DISTRIBUTION CHANNELS |
Language: | eng |
Abstract: |
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