search query: @indexterm Marketing channels / total: 185
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Author: | Heide, J. B. John, G. |
Title: | The role of dependence balancing in safeguarding transaction -specific assets in conventional channels. |
Journal: | Journal of Marketing
1988 : JAN, VOL. 52:1, p. 20-35 |
Index terms: | MARKETING CHANNELS MARKETING MODELS MARKETING COSTS |
Language: | eng |
Abstract: |
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